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An email campaign supported by a micro site.
 
The email was distributed to a database of pre-qualified recipients encouraging them to visit the micro site to register in the Austrade Australian Business Rugby Club.
 
The original email distribution was followed by a reminder campaign detailing specific events and the micro site was redeployed to encourage event registrations.
 
The campaign was also supported by banner ads and traditional media.

• date: 2003
  
• client: Bush Atkins Advertising
  
• technology: Flash