The deregulation of the energy industry in Australia saw the emergence of a new energy provider in New South Wales – Country Energy.
Formed from the merger of three existing energy companies; Advance Energy, Great Southern Energy and NorthPower. Country Energy has a major stake in the NSW energy market. As a consequence of the merger a massive branding campaign was undertaken spearheaded by North Sydney Advertising Agency Atkins & Atkins Advertising. Everything had to change from stationary and signage to uniforms and customer service center décor – and of course the corporate web site.
Maintaining consistency with the new corporate identity the existing site required a comprehensive makeover. Atkins & Atkins Advertising commissioned Showpage to redesign the look of the site and to build a navigation scheme that would be intuitive to those visitors who were not used to using the Internet.
The site had to be considerate of those users who did not have broadband Internet access and plug in technology was restricted to exclude rich media content.
The makeover was developed to template stage and then handed over to Country Energy’s in-house IT department for deployment.
The final site was very successful and gained a lot of positive media.
MEDIA RELEASE 03/09/2002
Website review ranks Country Energy among the best
Country Energy’s new interactive website countryenergy.com.au is now ranked among the best in the business, according to independent research results released this week.
The research by Melbourne based Internet research company Global Reviews ranks the performance of websites of the major players in various industries.
The research shows that in just three months since the last review, Country Energy’s website ranking has soared from tenth to second position in the energy sector.
Managing director Craig Murray said, “The research results are representative of the company’s focus on continually looking for ways to improve service levels right across the organisation.
“The challenge now is to be number one, not just in our website ranking, but in every aspect of customer service delivery.”
The web research by Global Reviews is undertaken in two stages. The first is an assessment of each site against a list of 300 to 500 industry specific criteria. Generic measures such as navigation and functionality of different tools are also considered.
The second stage involves an online survey of between 1,000 and 3,000 consumers who rate the relative importance of a range of variables in enhancing their web experience.
Among the features which have helped propel countryenergy.com.au to its current ranking is the organisation and ease of finding information on the site. Through the site’s innovative navigation, a single mouse click is all that’s needed to allow customers to quickly and easily move from page to page to find the information they need.
The excellent level of interactivity available on the site also saw it score well in the eyes of customers. Customers can complete a large number of transactions online, including arrange the connection or disconnection of their energy supply, pay their energy accounts or ask for an energy quote within the competitive retail market.