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In 1999 Frontline Below-The-Line, working on behalf of Johnson & Johnson, approached Showpage to assist them in creating an on-line presence for the Best Friends promotion they were managing. Aimed at teenage females the promotion was a competition to find Australia's Best Friends for 2000. |
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The project brief included graphical development and increased functionality to create a fresh and constantly updated web site that would encourage return traffic and facilitate increased business to business and business to consumer activity.
Design considerations
The sites graphic treatment was reviewed to reflect the wineries unique position in the market. Using bold photographic images together with dynamic scripting the interface presented a clean and contemporary feeling whilst maintaining an easily navigable site structure. The sites content was reviewed to showcase the winery as well as special events such as the restaurant, the wedding facilities and the Country Blues festivals |
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The deregulation of the energy industry in Australia saw the emergence of a new energy provider in New South Wales – Country Energy. Formed from the merger of three existing energy companies; Advance Energy, Great Southern Energy and NorthPower. Country Energy has a major stake in the NSW energy market. As a consequence of the merger a massive branding campaign was undertaken spearheaded by North Sydney Advertising Agency Atkins & Atkins Advertising. Everything had to change from stationary and signage to uniforms and customer service center décor – and of course the corporate web site. |
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During the Taxation Reformation of 2000 the Federal Government merged the responsibilities of some of the welfare departments to form the Family Assistance Office. The resulting corporate branding and marketing exercise was undertaken by the North Sydney advertising agency Atkins & Atkins Advertising. Informing the nation of the benefits bestowed upon it by their elected administration. The campaign included all the traditional media of TV, radio, press and print. |
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