Getting your website noticed by the search engines is very easy. All you really need to do is make sure that at lease one other website, anywhere, has a link to yours. That’s it. Sooner or later your site will be discovered and recorded in the archives. Unfortunately, that’s not enough. Without a comprehensive strategy for web optimisation, your site will be listed so far down the list it will be lost in obscurity amongst the millions of web sites fighting for attention.

The basic idea with page optimisation is to make your site easy for the search engine “spiders” to understand. The index created by these search engine “bots” will be used to ascertain the relevance of your site in terms of the search terms requested by their users.

The following points give a brief overview of good search engine strategies that will help to improve your search engine result position.

Search Engine Optimisation (SEO) can be broken down into two broad areas. Off Page and On Page. Off page optimisation basically concerns itself with links back to your site, where they came from and how they are established. On Page optimisation covers the things you can do to the pages in your web site to make them easier for search engines to read them and evaluate them as being a credible and important resource.

When I speak to small business owners about web design I invariably hear about how they, or someone they know got burned by the web designer. They may have even formed the opinion that the web site was an expensive waste of money. Unfortunately this is all too common and the reason is generally, the web designer got it wrong!

– A Quick Guide 

A quick "How To" on starting up an an AdWords account. By no means exhaustive but it will help you look in the right direction.

People searching for information in the search engines are 5 times more likely to use the organic results over the paid advertising, this is a fact. The reasoning is very simple. People know that sites listed in the main results are more likely to have what they’re looking for. They have a higher perceived credibility over the Pay-Per-Click listings.

There are are a number of reasons why you may consider re-designing your web site. The most common is because it is simply outdated. A lot has changed over the last three to five years, technology has improved, trends have changed and peoples expectations have grown. Some of the scripting that was used a few short years ago to overcome the inconsistant behaviours of competing browsers is now obsolete and could in fact be having a negative affect on the site causing long load times and in some cases simply not working any more.